Pricing

One Flat Price. Your Whole Team. Every Feature.

No per-user fees and no feature gating — pick the plan that fits your team size and get the entire platform.

Starter
$250/mo
Up to 3 users

For owner-operators and small crews getting organized.

Team
$425/mo
Up to 5 users

For growing teams adding sales reps and office staff.

MOST POPULAR
Business
$800/mo
Up to 10 users

For established companies running multiple crews.

Scale
$1,500/mo
Up to 20 users

For high-volume operations and multi-location companies.

Enterprise
Custom
20+ users

Custom pricing for large and multi-state organizations.

Billed monthly. Cancel with 30 days' notice — see our refund & cancellation policy.

Every Plan Includes the Full Platform

You never pay extra to unlock a feature. The only difference between plans is team size.

Satellite roof auto-measure (unlimited)
Door knocking map & canvassing
Lead management & sales pipeline
Quoting with digital signatures
Change orders
Job & crew scheduling
Invoicing with online payments (Stripe)
Deposits & partial payments
Email & SMS communication
Document management & e-sign
Analytics & reporting
Multi-location support
iOS & Android mobile apps
Onboarding & dedicated support

Optional Add-On

SEO Content Engine

Rank for the searches homeowners actually make. Ketterly researches, writes, and publishes search-targeted articles to your website on a set schedule — no writer, no agency retainer, no login required from you. Optional on any plan.

No overage. Ever.

Your plan includes a fixed number of articles. When they run out, the engine simply stops until your next period — it never bills you for extra. No metered usage, no surprise line items, no invoice you have to go argue about.

Starter
$49/mo
4 articles per month
A new article every week · $12.25 per article

Enough to prove it works before you scale it. Four search-targeted articles a month, written and published without you touching them.

RECOMMENDED
Growth
$99/mo
10 articles per month
A new article every 3 days · $9.90 per article

The pace most local roofers need to start showing up ahead of directories in their own service area.

Pro
$199/mo
30 articles per month
A new article every day · $6.63 per article

For multi-city and multi-state operators who need a page targeting every town they cover.

Every SEO plan includes
Keyword and topic research for your service area
Full-length articles written for search intent, not filler
Automatic publishing to WordPress, Wix, or your existing site
Internal links to your service and location pages
Google Search Console reporting — impressions, clicks, and position
A free site audit showing what to fix first
Change or cancel your plan yourself, any time

Added to your Ketterly subscription and billed monthly. Requires a website we can publish to — WordPress, Wix, or a custom site via GitHub. See how it works.

Optional Add-On

AI Receptionist

Every ringing phone is a lead walking away. An AI phone agent answers instantly, qualifies the caller, books the inspection, and creates the lead in Ketterly — nights, weekends, and during storms. Optional on any plan.

Starter
$39/mo
100 minutes included

For catching after-hours and overflow calls without adding payroll.

Growing
$109/mo
300 minutes included

For a steady flow of inbound calls plus nights and weekends covered.

RECOMMENDED
Established
$319/mo
900 minutes included

For companies where the phone is the main way leads come in.

Business
$529/mo
1,500 minutes included

For multi-crew operations with heavy inbound call volume.

High Volume
$879/mo
2,500 minutes included

For multi-location companies and storm-season surges.

Past your included minutes, it keeps answering at $0.35/minute

It's the same rate on every plan, so picking a smaller plan never gets you a worse rate. This is the one place we bill for usage — a missed call is a lost job, so the AI Receptionist deliberately does not stop when your minutes run out. (The SEO Content Engine above works the opposite way and has no overage at all.)

Every AI Receptionist plan includes
Answers every inbound call, 24/7 — nights, weekends, and storm surges
Qualifies the caller and filters out spam and solicitors
Books the inspection on the call from your real availability
Creates the lead in Ketterly with the call details attached
Transfers to a live person when you want it to
Call recordings, transcripts, and outcomes in one place
Change or cancel your plan yourself, any time

Added to your Ketterly subscription and billed monthly. Keep your existing business number — you forward or provision a number for it to answer. See how it works.

Pricing Questions

See Ketterly on your own roofs

Book a 30-minute demo and we’ll walk through your sales process, measure a real roof, and show you exactly how your team would use it.